Spiruto
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About Spiruto

Made for the businesses that make life better

Salons, tours, clinics, studios, trainers — the people who turn up and do the work. Spiruto gives them the professional booking machine that used to be reserved for big chains, free to start, anywhere in the world.

800+businesses
20+countries
15,000+bookings / mo
4.9★avg. rating
Why we built it

Great service, buried in DMs

We kept meeting brilliant owners running everything from a phone: bookings in Instagram, reminders by hand, payments chased one transfer at a time. The tools built for them were either toys or enterprise software with an enterprise bill.

So we built Spiruto: a booking page, integrated payments, a client CRM, and a discovery marketplace that actually brings in new customers — simple enough to launch in an afternoon, powerful enough to run a growing team. Free to start, and fair as you grow.

Money should go to the person who did the work. Software should stay out of the way.

S
The Spiruto founding team
The journey

From one salon to twenty countries

We build in the open, ship every week, and let the businesses we serve set the roadmap.

2024

The first booking page

Spiruto starts with a single salon tired of running everything out of Instagram DMs.

Early 2025

Payments, built in

Deposits and payouts land on the free plan — the feature competitors gate behind paid tiers.

Mid 2025

Client CRM & staff

Expedientes, intake forms, and per-staff schedules turn Spiruto into a full operating system.

Late 2025

Bilingual, by default

Every surface ships in English and Spanish, opening the door to businesses across the region.

2026

The marketplace goes global

Discovery launches in 20+ countries, bringing new customers to 800+ businesses.

What we believe

Five things we won't compromise on

Owners don't speak API

If it needs a manual, we designed it wrong. Everything is built to be obvious.

Money goes to its owner

Payments land in your account directly. We take a fee only when you get paid.

Privacy is the product

Your customers and their data belong to you. We don't sell it or spam it.

Bilingual by default

Every surface works in English and Spanish, so you and your customers feel at home.

No surprise bills

Clear, predictable pricing. Start free and stay free until you're ready to grow.

Fair by design

We only do well when you do. That keeps us honest about what we build.

Who's behind it

A small team that ships

Designers, engineers, and former shop owners — building the tool we wish we'd had.

ED
Elena Duarte
Co-founder & CEO
RM
Rafael Mendes
Co-founder & CTO
SH
Sofía Herrera
Head of product
KN
Ken Nakamura
Head of design

Come build your booking machine with us.

Questions, ideas, or partnerships — we read every message.