Vertical playbook
Tours & experiences: fill seats without burning out your inbox
Peak season means burst traffic. If your confirmation flow is manual, you become the bottleneck. Spiruto is built around bookable inventory — the same primitive whether you run kayaks or tasting menus.
When volume spikes
You need batchable capacity: parties, time blocks, and cutoffs so you are not answering ‘is there room?’ at midnight. Your public page should answer that instantly.
Operator checklist
- Define minimum and maximum party size per experience.
- Block maintenance days and private buyouts as calendar exceptions.
- Use deposits for high-demand weekends to reduce ghosting.
- Publish meeting point and arrival rules on the page — fewer pre-trip emails.
- Link the same URL from OTAs, your site, and influencer partnerships for consistent tracking.
OTAs and your own channel
Marketplaces buy you discovery; your Spiruto page buys you relationship and margin on repeat guests. Run ads to your own URL when LTV matters.
Share & ads
Share this playbook page
Copy the link for posts, DMs, or ad destinations. Add UTMs before sharing so you can measure what worked.
Example for paid social:https://www.spiruto.com/grow/tours-experiences-booking?utm_source=facebook&utm_medium=paid_social&utm_campaign=grow_playbook
Own your booking link
Put peak-season traffic through a page that respects capacity and collects payment when you need it.