The state of service businesses
What we learned from thousands of bookings across salons, tours, wellness, and studios worldwide.
63%
fewer no-shows with deposits
+28%
more repeat bookings
41%
of bookings happen after hours
Customers book when you're closed
Over 4 in 10 bookings are made outside working hours. A page that takes bookings 24/7 captures demand a phone number never could.
Deposits change everything
Businesses that require a deposit or full payment see no-shows fall by nearly two-thirds within the first month.
Discovery drives growth
Being findable — not just linkable — is the biggest lever for new-customer growth among the businesses we studied.